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CONTENTS
INTRODUCTION
The word education
is derived from the latin word “educare” and “educere” which means to bring out
and to lead. Health education is the process of imparting information about
health in such a way that the recipient is motivated to use that information
for the protection or advancement of his own,his family’s or his community’s
health.
Health education is an active learning process,which aims at
favorably changing attitudes and influencing behavior with respect to health
practices.
DEFINITION
The national conference on preventive medicine in USA defines
health education as “Health education is a process that informes,motivates and
helps people to adopt and maintain healthy practices and lifestyles,advocates
environmental changes as needed to facilitate this goal and conducts
professional training and research to the same end”
OBJECTIVES
1.
Informing
the people (cognitive objective)
People are informed about the different
diseases, their etiology and how to prevent them. Information increases
knowledge and helps people become aware of their health problems and this helps
in preventing diseases and promoting health.
2.
Motivating
people (affective objective)
It is
concerned with clarifying, forming or changing attitudes, beliefs, values or
opinions. The mere presence of information does not improve health. After
proper health information is given, it is necessary to motivate them to alter
their lifestyles so that it becomes favorable to promoting health and
preventing disease. Motivation has been defined as “a combination of forces
which initiate, direct and sustain behaviors”.
3.
Guiding
in to action ( behavioral objective)
It is concerned with the development of
skills and action. A person who has
obtained health information might be motivated to change his behavior and lifestyle. However he might need
professional help and guidance so as to bring about these changes and to
sustain these altered lifestyles.
The final goal of any health education
program is to make realistic improvements in the basic quality of life.
APPROACHES
TO ACHIEVE HEALTH
1.
Regulatory or legal approach
2.
Administrative or service approach
3.
Educational approach
4.
Primary health care approach
Legal or
regulatory approach
·
This is the form of approach that makes use of
the law to protect the health of the public. The government makes laws and
regulations in order to safeguard the health of its people. Examples for this
type of approaches include,
·
Epidemic
disease act,Pollution act, food adulteration act and environmental act.
Drawbacks
·
They are applicable only at certain times or in
limited situations
·
They may not alter the behavior of the
individual
·
These laws are not democratic since they
interfere with and individuals personal choices.
Administrative
or service approach
·
This form of approach intends to provide all the
health facilities to the people with the hope that they will use it
Drawbacks
·
It becomes a failure if the service is not based
on the felt needs of the people.
Educational
approach
·
This form of approach is found to be the most
effective means for achievement of chanes in the health practices and
lifestyles of the community.
·
The components of this approach are
motivation,communication and decision making.
·
The results obtained from this approach may be
slow, but they are permanent and enduring.
·
Another important factor in this approach is
that sufficient time should be allowed for the individual to bring about the
desired changes in his behavior.
·
It may involve not only learning new facts but
unlearning wrong information as well.
Primary
health care approach
·
This is an approach that involves full
participation and active involvement of the people starting from the planning
stage till the delivery of health services.
·
This is based on the principles of primary
health care, i.e., community participation.
·
This can be achieved by providing the necessary
guidance to help people identify their health problems and to find solutions to
these problems.
MODELS OF
HEALTH EDUCATION
Medical
model
This
model is concerned with the recongnition and treatment of disease and
technological advances to facilitate this process. Health education id provided
to the people hoping that they will use this information to improve their
health. However since this model gave no importance to the social,cultural and
psychological factors, it did not bridge the gap between knowledge and
behavior.
Motivation
model
When people did not use the information
provided to them,it was felt that just providing information is not sufficient
; the individual must be motivated to translate the health information in to
action.
Social
intervention model
However, with the complex public health
problems present today, it has become necessary to focus not only on the
individual but also on his social environment, which shapes his behavior and
the behavior of the community.
An effective health education model should be
based on precise knowledge of human ecology and understanding of the
interaction between the cultural,biological,physical and social environmental factors.
PRINCIPLES
OF HEALTH EDUCATION
The principles of health education, can be
categorized as follows:
1. Credibility
2.
Interest
3.
Participation
4.
Motivation
5.
Comprehension
6.
Reinforcement
7.
Learning by doing
8.
Known to unknown
9.
Setting an example
10.
Good human relations
11.
Feedback
12.
Community leaders
1.
Credibility
It is the degree to which the message is
perceived as trustworthy by the receiver. It should be scientifically proven,
based on facts and should be compatible with local culture and social goals.
2.
Interest
If the health education topic is of interest
to the people, they will listen to it. The health educator should identify the
felt needs of the people and then prepare a program that they can actively
participate into make it successful.
Felt needs is the requirement of or care as
determined by the patient or the public.
3.
Participation
The health educator should encourage people
to participate in the program. Once the people are given a chance to take part
in the program it leads to their acceptance of the program. Certain methods
like group discussion, panel discussions, etc. provide opportunities for
peoples participation.
4.
Motivation
·
Motivation can be defined as the fundamental
desire for learning in an individual.
·
Motives are of two types – Primary motives and
secondary motives.
·
The primary motives in life are inborn desires
and/or forces, which drives an individual into action. Food, clothing and
housing are examples of primary motives.
·
The secondary motives are desires that are the
result of outside forces. Examples for secondary motives are gifts, love, a
word of praise, rewards, etc.
·
Health education can be facilitated by the
motivation provided by the desire to achieve individual goals. For example, for
a teenager, esthetics might be a motive to take care of his or her teeth
whereas for an adult, the expenses of undergoing restorative care might be the
motivating factor for taking care of his/her teeth.
5.
Comprehension
It refers to the level of understanding of
the people who receive the health education. The health educator should first
determine the level of literacy and understanding of the audience and act
accordingly. Words that are strange or new to the people should not be used.
Usage of technical or medical terms, which are not familiar to the common man
should be avoided.
6.
Reinforcement
This is the principle that refers to the
repetition needed in health education. It is not possible for the people to
learn new things in short period of time. So, repetition is a good idea. This
can be done at regular intervals and it helps people to understand new ideas or
practices better. This principle can be called as a booster dose in health
education.
7.
Learning by
doing
Just by listening to new ideas or seeing new
things, it might be difficult to implement them. If the learning process is
accompanied by doing new things, it is better instilled in the minds of people.
8.
Known to
unknown
Before the start of any health education
program, the health educator should find out how much people already know and
then give them the new knowledge. The existing knowledge of the people can be
used as the basic step upon which the new knowledge can be placed.
9.
Setting an
example
The health educator should follow what he
preaches. He should set an example for the people to follow.
10. Good human relations
This principle states that the health
educator should have good personal qualities and should be able to maintain
friendly relations with the people. The health educator should have a kind and
sympathetic attitude to watch the people and should always be helpful to them
in clarifying their doubts or repeating what is not understood.
11. Feedback
For any program to be successful it is
necessary to collect a feedback to find out if any modifications are needed to
make the program more effective.
12. Community leaders
Community leaders can be used to reach the
people of the community and to convince them about the need of health
education. The leaders can also be used to educate the people, as they will
have a rapport and will be familiar with the people of their community. The
leader will have an understanding of the needs of the community and advice and
guide them. Health education for the rural people can be achieved through the
head of the village, whereas school children can be approached through the
headmaster or the school teacher.
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